“Systematic invention takes a series of conditions that have to be right. You have to start with employees. You have to build a great environment and a great place to work, only then can they create life changing inventions that delight your customers.”
- Scott Cook, chairman of Intuit, speaking on customer driven innovation at Software 2005
More than 1,500 CEOs, VPs, VCs and top executives filled the Santa Clara Convention Center on April 26th and 27th for the Sand Hill Group’s Software 2005 conference. The group had gathered to hear the leaders and visionaries of the software industry layout the “Building Blocks for Success”
Speakers in the general sessions covered strategic issues like industry consolidation as well as offshoring, customer driven innovation and human capital related issues. And over 60 actionable workshops focused on topics including Software as a Service (SaaS), Open Source, M&A landscape and best practices for sales and marketing. Perhaps the most compelling attraction was the opportunity to network with industry at breaks, lunches and evening cocktail parties on the exhibit floor.
Attendance was up 35% from last year. CEOs represented half the attending organizations There was a good mix of top executives from the billion dollar plus companies (10%) to startups (47%) and 20% of the companies were public entities. In addition to 350 CEOs, the VC community was also well represented with over 100 participants as was the press and analyst corps with a similar number.
“Software 2005 has the pulse of the software industry. I attend annually to gauge the state of the industry and to network. I highly recommend it.”
— Greg Gianforte, CEO, RightNow Technologies
“Software 2005 is the barometer for the industry. It brings all parts of the software eco-system together in one place each year. A must attend event for investors and their portfolio companies.”
— Robin Vasan, General Partner, Mayfield
“Software 2005 helped us get to our message to our target audience of CEOs and technology executives. We were extremely pleased with the high quality of the attendees.”
— Todd Johnson, President, Jamcracker