CONFERENCES

Software 2005: Breakout Sessions

Software 2005

Agenda
Keynotes
Speakers/Moderators/Panelists

Note: Funding Forum and Launch will occur simultaenously with these breakout sessions.

Click on a session for more detail. - Note all sessions are 30 minutes in duration.

Tuesday, April 26
10:45 - 12:15 PM
GREAT AMERICA 1 GREAT AMERICA 2 GREAT AMERICA J GREAT AMERICA K ROOM
203-204
ROOM
209-210
"Bootstrapping: Growing a Business With Almost No Money!"
Greg Gianforte, CEO and Founder, RightNow Technologies
"Software as a Service 2010 –– Why Did it Fail??"
Russ Daniels, HP, VP & CTO Software Business Unit
"Partnering for Success: Oracle's Strategy"
Rauline Ochs, Group Vice President, North America Alliances and Channels, Oracle Corporation
"Marketing Matters! The Re-emergence of Product Marketing"
Paul Wiefels, Chasm Group
"What to Expect in 2005"
Mitchell Levy, Partner, CEOnetworking
"Successful Compliance Strategies for High Tech Growth – an Executive Panel Discussion: Part 1 - Presentations"
Moderator: Bob O'Connor, CEO, Softrax
Panelists: Guy Clarke, Senior Manager, Business Advisory Services, Grant Thornton; John R. Walles, Executive Vice President, Acquisitions & Integration, SSA Global Technologies, Inc.

"Building the Global Startup"
Kim Polese, CEO, SpikeSource

"Operational Excellence and Best Practices from Oracle On Demand"
Curt Bennett, VP On Demand Operations Americas, Oracle Corporation

"Next Generation Requirements for Software as a Service"
Todd Johnson, CEO Jamcracker

"3 Practical Strategies for Revenue Growth"
Daniel Greenberg, VP WW Marketing, MacroVision

"Journey to Quality Excellence at Cisco"
Ian Murray, Manager IT, Cisco Systems

"Successful Compliance Strategies for High Tech Growth – an Executive Panel Discussion: Part 2 - Moderated Q&A/Panel Discussion"
Moderator: Bob O'Connor, CEO, Softrax
Panelists: Guy Clarke, Senior Manager, Business Advisory Services, Grant Thornton; John R. Walles, Executive Vice President, Acquisitions & Integration, SSA Global Technologies, Inc.

"Navigating The Enterprise Software Landscape in 2005"
Bryan Stolle, CEO of Agile Software

"Enabling Software as a Service (SaaS)"
Moderator: Treb Ryan President, CEO and co-founder of OpSource
Panelists: Rocky Gunderson, VP of Marketing, Blue Martini; Craig Macy, VP of Small Business Solutions, Agile Software

"Leveraging the Global Economy to Drive Growth and Momentum: An Evolution from Cost to Value"
Gordon Brooks, CEO, Symphony Services; Matthew Bradley, VP of Corporate Engineering, Hyperion

"Increase Revenue and Profit with Product Management in a Strategic Role"
Barbara Nelson, Pragmatic Marketing

"Improving Quality of Service and Time to Market Through Strong Business Partnering."
Madeleine Fackler, CIO and Vice President, Information Solutions, Lifescan

"New Business Models: Pricing to Increase Your Competitive Strength"
Jim Geisman, Marketshare

 

Tuesday, April 26
4:00 - 5:00 PM
GREAT AMERICA 1 GREAT AMERICA 2 GREAT AMERICA J GREAT AMERICA K ROOM
203-204
ROOM
209-210
"Key Trends in the Asia Pacific Enterprise Software Sector; and Key Considerations for International Enterprise Software Companies Building and Managing Their Businesses in the Region"
Chris Traub, Strategic Executive Search Group
"A CIO's Strategic Challenges: How to Combine Custom Software Development, SOA and a Global Delivery Model to Achieve Unbeatable Advantages Over the Competition."
Mark Sarago, CIO Ameriquest
"Introduction to SOX for Non-Accelerated Filers and Private Companies"
Tom Lamoureux, KPMG LLP Risk Advisory Services Leader for Electronics, Software & Services Silicon Valley
"What's Your Story? Seasoned Journalists Weigh In On The Elements of a Good Story"
Moderator: Sabrina Horn, President and CEO, Horn Group, Inc.
Panelists: J. Bonasia, Investor’s Business Daily; Victoria Murphy, Sr. Reporter, Forbes; John Soat, Editor, Information Week
"The New Mantra of Product Development in this Decade - Very Fast Cycle Time, Peak Quality and Low Cost, Part 1"
Jnan Dash, CTO, Sonata Software; Rich Moore, CEO, IDe; John Marrah, President and CEO, Ecometry; Marylon McGinnis, VP Offshore Development , Infor
"A High CARB diet for CEOs: Creating Actionable Results for Business"
Shellye Archambeau, CEO, MetricStream

"Selling into Europe in a Smart Way"
Jacques Putzeys, N2Euro; John Thorpe, Partner, Emissario, LLP; Freddy Nurski, Managing Partner & Co-founder, N2Euro

"Winning in the Solutions Future: Services Lead the Way"
Dave Munn, President & CEO, ITSMA

"Controls Transformation - Realizing Your Return on SOX"
Tom Lamoureux, KPMG LLP Risk Advisory Services Leader for Electronics, Software & Services Silicon Valley

"How Marketing Can Create Messaging that Sales Can Actually Use"
Mike Bosworth, Customer Centric Selling

"The New Mantra of Product Development in this Decade - Very Fast Cycle Time, Peak Quality and Low Cost, Part 2"
Jnan Dash, CTO, Sonata Software; Rich Moore, CEO, IDe; John Marrah, President and CEO, Ecometry; Marylon McGinnis, VP Offshore Development , Infor

"Building World-Class Management Teams"
Moderator: Jeff Sanders, Heidrick & Struggles
Panelists: Joe Davis, CEO of CoreMetrics; Steve King, CEO of Zantaz; Glenn Wienkoop, President, BDNA

 

Wednesday, April 27
10:45 - 12:15 PM
GREAT AMERICA 1 GREAT AMERICA 2 GREAT AMERICA J GREAT AMERICA K ROOM
203-204
ROOM
209-210
"Maximizing the Profitability of Customer Relationships through Effective Support & Maintenance Strategies"
Tom Sweeny, Principal, Service Excellence Research Group (SERG)
"Strategic Trends in Global Software Development"
Chris Twogood, Vice President, Teradata Analytical Applications and Business Intelligence Product Management
"The Current M&A Landscape"
Dave Ketsdever, CEO, SVB Alliant
"Coaching the Complex
Sale - In Eight Simple
Questions" - Rick Page, Chairman &
CEO, The Complex Sale, Inc.
"Dealing with Darwin - Twelve Types of Innovation for Today's Competitive Environment"
Phillip Lay, Managing Director, TCG Advisors
"Open Source Beyond Linux"
Martin Fink, VP Linux, HP

"Support and Maintenance Revenues Under Attack"
Rahul Sood, Managing Partner, Tech Strategy Partners; JB Wood, President & CEO, Service & Support Professionals Association (SSPA)

"Outsourced Product Development: Strategic to Startups?"
Moderator: AB Maynard, President, Agilocity Consulting Panelists: John C.
McCarthy, VP - Asia Pacific Research, Forrester Research, Inc.; Rosen Sharma, President & CEO, Solidcore Systems; Mark Sherman, General Partner, Battery Ventures

"Successfully Managing the Welcome Distraction of an M &A Transaction"
Steve Hourigan, Vice-Chairman, AppIntelligence; Kevin Iudicello, VP, SVB
Alliant

"The Seven Natural Laws of Selling Software" - Steve Martin, Author, Heavy Hitter Selling.

"Enable Your Prospect to Build a Business Case for Your Software"
Anil Gupta, Principal, Applications Marketing Group

"How to Handle Open Source Projects Inside a Big Corporation "
Wim Coekaerts, Director of Linux Engineering, Oracle

"Support and Maintenance Revenues Under Attack"
Rahul Sood, Managing Partner, Tech Strategy Partners; JB Wood, President & CEO, Service & Support Professionals Association (SSPA)

"Should Customers Demand Better Security Without Having to Pay for It"
Moderator: Madhvan Vasudevan, Sr. Director - Business Development, Datapower, Inc.
Panelists: Maryann Davidson, CSO, Oracle;
Phil Dunkelberger, CEO & President, PGP Corporation; Parveen Jain, EVP - Corporate Marketing and Strategy, McAfee

"Successfully Navigating an M&A Transaction - Buyer ’s Perspective"
Ajei Gopal, EVP, Symantec; Kevin Iudicello, VP, SVB Alliant; John Walles, EVP Operations, SSA Global

"Accelerating Business Performance with Integrated Sales and Marketing Management"- Barbara Saxby, Partner, Milestone Group

"Guerrilla Warfare Case Studies 2004-2005"
Rick Bennett, TRBA

"Open Source: Emerging Best Practices"
Moderator: Henry W. (Hank) Jones, III, Intersect Technology Consulting & Law Office of Henry W. Jones, III
Panelists: Madhukar Govindaraju, VP Engineering, Hyperion Solutions Corp.; Curtis Hill, VP Engineering, Pervasive Software; Joseph Pistritto, VP Development, Embarcadero Technologies

 

Wednesday, April 27
4:00 - 5:00 PM
GREAT AMERICA 1 GREAT AMERICA 2 GREAT AMERICA J GREAT AMERICA K ROOM
203-204
ROOM
209-210
"Recent Trends in Software Industry Executive Compensation"
Kent Plunkett, Founder and CEO, Salary.com
"Leveraging an Integrated In-House and Offshore Engineering Strategy"
Kelly Ireland, VP of Engineering, Metreo
"Raising Venture Capital - What is Getting Financed and Why"
Moderator: Dan Dorosin, Partner Fenwick & West
Panelists: Sam Jadallah, General Partner, Mohr, Davidow Ventures; Greg Sands, Managing Director, Sutter Hill Ventures; Allan Thygesen, Managing Director, The Carlyle Group
“"HP Research and Innovation in Software"
Dick Lampman,SVP, Director, HP Labs
"Field Enablement Marketing Strategies for Driving New Business Growth"
Moderator: Carl Tsukahara, Principal, Marketing Arts
Panelists: Bob Macdonald, CMO, InQuira; Rani Merritt, VP Marketing, Arcsight
"Enhancing Software Delivery Optimization
(SDO) with the Application Lifecycle Management (ALM) Dashboard"
Chris Barbin, SVP of WW Services, Borland Software Corporation; Dan Schirf, Director of Sales and Business Development, Scandent Solutions

"Offshoring of Intellectual Property-related Legal Services"
Dr. Alok Aggarwal, Founder & Chairman of Evalueserve

"Why is Blogging Relevant to Software Companies?"
Moderator: David Sifry, Founder & CEO, Technorati

"Board of Directors: Function and Dysfunction - The Path to Effectiveness"
Moderator: Matt Quilter, partner, Fenwick & West
Panelists: Pat House, Board Member, Siebel Systems, Levi Strauss & BDNA Corp.; Dick Pierce, Chairman & CEO, Orbital Data

"Why Software Executives Fail"
Angel Mehta, Managing Partner & Co-founder, Sterling Hoffman

"Vendors are from Mars, Buyers are from Venus"
Vinnie Mirchandani, CEO, Deal Architect; Brian Sommer, CEO, Techventive

"Integrating with the ERP Giants – Friend or Foe"
Bart Foster, President & CEO, DecisionPoint Software; Marc Hebert, EVP Marketing and Partner Relations, Sierra Atlantic; Nimish Mehta, Group VP, Siebel Systems

Click on a session for more detail. - Note all sessions are 30 minutes in duration.

Note: Funding Forum and Launch will occur simultaenously with these breakout sessions.