Software 2005: Proceedings
- Conference Report
- Keynote Presentations
- Breakout Session Presentations: Tuesday Morning
- Breakout Session Presentations: Tuesday Afternoon
- Breakout Session Presentations: Wednesday Morning
- Breakout Session Presentations: Wednesday Afternoon
Charles Phillips, President, Oracle: Opening Keynote 
Seismic Shifts for the Software Market – MR Rangaswami, Sand Hill Group: Opening Remarks
Building Blocks for 2005 – Ken Berryman, Partner, Mckinsey & Co: Keynote
Customer driven Innovation – Scott Cook, Chairman Executive Committee: Keynote
Secrets of Sustained Success – Brian Turchin, President, Cape Horn Strategies
The Perpetual Business – James Goodnight, Chairman & CEO, SAS: Keynote
Leveraging the Global Economy to Drive Growth and Momentum: An Evolution from Cost to Value
Gordon Brooks, President and CEO of Symphony Services and Matthew Bradley, VP of Corporate Engineering for Hyperion
Successful Compliance Strategies for High Tech Growth – an Executive Panel Discussion: Part 1 - Presentations
Moderator: Bob O'Connor, CEO, Softrax
Panelists: Guy Clarke, Senior Manager, Business Advisory Services, Grant Thornton; John R. Walles, Executive Vice President, Acquisitions & Integration, SSA Global Technologies, Inc.
Software as a Service 2010 –– Why Did it Fail??
Russ Daniels, HP, VP & CTO Software Business Unit
Building the Global Startup
Kim Polese, CEO, SpikeSource
Bootstrapping: Growing a Business With Almost No Money!
Greg Gianforte, CEO, President, Chairman and Founder, RightNow Technologies
Next Generation Requirements for SaaS
Todd Johnson, President, Jamcracker
What to Expect in 2005
Mitchell Levy, Partner, CEOnetworking
Increase Revenue and Profit with Product Management
in a Strategic Role
Barbara Nelson, Pragmatic Marketing
Partnering for Success: Oracle's Strategy
Rauline Ochs, Group Vice President, North America Alliances and Channels, Oracle Corporation
Marketing Matters! Re-emergence of Product Marketing
Paul Wiefels, Managing Director, Chasm Group, LLC
New Business Models: Pricing to Increase Your Competitive Strength
Jim Geisman, Marketshare
Enabling Software as a Service (SaaS)
Moderator: Treb Ryan President, CEO and co-founder of OpSource
Panelists: Rocky Gunderson, VP of Marketing, Blue Martini; Craig Macy, VP of Small Business Solutions, Agile Software
A High CARB diet for CEOs: Creating Actionable Results for Business
Shellye Archambeau, CEO, MetricStream
How Marketing Can Create Messaging that Sales Can Actually Use
Michael Bosworth, Co-founder, CustomerCentric Systems and Co-author, CustomerCentric Selling
The new mantra of Product development in this Decade - Very fast cycle time, peak quality and low cost
Jnan Dash, CTO, Sonata Software
What's Your Story? Seasoned Journalists Weigh In On The Elements of a Good Story
Sabrina Horn, President and CEO, Horn Group, Inc.
Winning in the Solutions Future: Services Lead the Way
Dave Munn, President and CEO, ITSMA
Selling Into Europe in a Smart Way
John Thorpe, UK Practice Leader Applications Software and Freddy Nurski, Co-founder and Managing Partner Practice Leader Alliances and Key Account Management
Key Trends in the Asia Pacific Enterprise Software Sector; and Key Considerations for International Enterprise Software Companies Building and Managing their Businesses in the Region
Chris Traub, Group Managing Director & Global Technology Practice Head, Strategic Executive Search Group
Guerrilla Warfare Case Studies 2004-2005
Rick Bennett, TRBA
Strategic Trends in Global Software Development
Chris Twogood, Vice President, Teradata Analytical Applications and Business Intelligence Product Management
Dealing with Darwin - Twelve Types of Innovation for Today's Competitive Environment
Phillip Lay, Managing Director, TCG Advisors
Support and Maintenance Revenues Under Attack
Rahul Sood, Managing Partner, Tech Strategy Partners; JB Wood, President & CEO, Service & Support Professionals Association (SSPA)
The Seven Natural Laws of Selling Software
Steve Martin, Author, Heavy Hitter Selling
The Current M&A Landscape
Dave Ketsdever, CEO, SVB Alliant
Enable Your Prospect to Build a Business Case for Your Software
Anil Gupta, Principal, Applications Marketing Group
How to Handle Open Source Projects Inside a Big Corporation
Wim Coekaerts, Director of Linux Engineering, Oracle
Coaching the Complex Sale - in Eight Simple Questions
Rick Page, Chairman, CEO of The Complex Sale, Inc.
Accelerating Business Performance with Integrated Sales and Marketing Management
Barbara Saxby, Partner, Milestone Group
Offshoring of Intellectual Property-related Legal Services
Dr. Alok Aggarwal, Founder and Chairman of Evalueserve
Recent Trends in Software Industry Executive Compensation
Kent Plunkett, Founder and CEO, Salary.com
Integrating with the ERP Giants--Friend or Foe
Marc Hebert, EVP Marketing and Partner Relations, Sierra Atlantic, with Nimish Mehta, Group Vice President--Siebel Systems and Bart Foster, President & CEO, DecisionPoint Software
Field Enablement Strategies for Driving New Business Growth
Carl Tsukahara, Principal, Marketing Arts with panelists Rani Merritt, VP Marketing for ArcSight and Bob MacDonald, VP Marketing for InQuira
Vendors are from Mars, Buyers are from Venus
Vinnie Mirchandani, CEO, Deal Architect; Brian Sommer, CEO, Techventive
Why is Blogging Relevant to Software Companies?
Moderator: David Sifry, Founder & CEO, Technorat
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