CONFERENCES

Software 2006
Software 2006: Breakout Sessions

Software 2006 will host 24 hours of interactive and insightful breakout sessions for CEOs, CFOs, CTOs, VPs of Sales, Marketing, Engineering, Services and Support. These sessions will be presented by your peers in the industry.

Tuesday, April 4
11:00 – 12:00pm
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THEATER
Leveraging New Trends in the Global Ecosystem
Moderator: Brian Turchin, President Cape Horn Strategies. Panelists: Dan’l Lewin, Corporate Vice President, Microsoft; Robert Gersten, Chief Develop-
ment Officer, Hyperion Solutions; Sudhakar Muddu, CEO, Kazeon Systems; Gordon Brooks, President and CEO, Symphony Services.
CFO Panel Moderator: Jack Jenkins-
Stark, CFO SVB Financial Group. Panelists: Ken Goldman, former CFO, Siebel Systems; Tom Berquist, CFO, Ingres; Christine Russell, CFO, OuterBay Techno-
logies.

China: Threat or Oppor-
tunity?
Moderator: David Scott Lewis, VP Business Develop-
ment Beyond-
soft. Panelists: William H. Overholt, Director, Center for Asia Pacific Policy, RAND Corp-
oration; Jichang Guang, Director, Out-
sourcing Center, Tsinghua (University) Science & Techno-
logy Park; Chris Traub, Group Managing Director & Technology Practice Group Head, The Strategic Executive Search Group (Taipei & Shanghai).

‘Govern-
ment Saves Taxpayer Dollars’ is Not an in Ohio: Thin Computing and Municipal WiFi

Bill Hill, CIO and Director of Information and Technology, City of Dayton and Jeff McNaught, Vice President, Marketing Operations, Wyse Technology.

The New Era of Software as a Service Moderator: Jnan Dash, CTO, Sonata Software. Panelists: Deborah Magid, Director, Strategic Alliances, IBM; Matt Yearling, Senior VP & CTO, Embarca-
dero Systems Corp.; Peter Hazlehurst, SVP Develop-
ment, Yodlee

Moving from Physical to Digital Distribution: A Roadmap for Success Moderator: Bob Corrigan, Macrovision; Panelists: Brian Vile, VP Product Management, Macrovision; Jonathan Lewin, VP of Information Commerce Macrovision. SOFTWARE SHOWCASE Open Source CollabNet
Compiere Digium Ingres Zimbra

Your Appli-
cations and Content: Mobilized, Globalized and Monetized in 24 Hours
Michael C. Pousti, Chairman and CEO of SMS.ac; Peter Harrison, CEO, Induslogic.
4:00 – 5:00pm
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SaaS: Successful Go-to-
Market Strategies

Greg Gianforte, CEO, President, Chairman and Founder of RightNow Techno-
logies.
Digital Defrost – How Blogs and other Web 2.0 Approaches are Heating Up Marketing Commun-
ications

Moderator: Sabrina Horn, president and CEO, Horn Group. Panelists: Sarah Lacey, Business
Week
; Bruce Lowry, Global PR, Novell; Andy Lark, Consultant and blogger.
Make Winning a Habit
Rick Page, Author and CEO, Complex Sale.
Mainten-
ance is Strategic... Now What?

Moderator: Mike Smerklo, President & CEO of Service
Source.
Panelists: Keith Leimbach, VP, Americas Support, BEA Systems; Glenn Weinstein, VP, Technical Support & Services, Borland; Brian Slepko, VP Maintenance Revenue & Operations, Agile Software; Alex Slusky, Managing Partner, Vector Capital.

Why Business Open Source is Ready for Prime Time Moderator: Tom Berquist, CFO, Ingres. Panelists: Bill Roth, VP Workshop Business Unit, BEA Systems; Yogesh Gupta, CTO, CA; Kevin Thompson, Former CFO, Redhat

10 Best Practices for Successful Offshore Develop-
ment Centers

Sheng Liang, Vice President of Engineering, Seven.
SOFTWARE SHOWCASE
Enterprise Software

eWork
Itemfield
Kalido
StorePerform
Wyse

Licensing and Pricing: The Next Segment-
ation Weapons

Jim Geisman, President, MarketShare Inc.

Product Develop-
ment Outsourcing: The Next Wave
Moderator: Vamsee Tirukkala, Co- Founder, Zinnov. Panelists: Puranik Ranganath, Sr. Dir., Offshore R&D Strat. and Op., Motorola; James Maury, Dir. of Eng., OpenWave; Warren Smith, VP of Eng., Mirapoint; Vijay Laxmi, Manager-
Developer Partner & Evangelism, Microsoft
 
Wednesday, April 5
11:00 – 12:00pm
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Acceler-
ating Your Software as a Service (SaaS) Business
Moderator: Liz Herbert, Forrester Research. Panelists: Steve Lucas, VP, Business Objects; Sam Ramji, Director, Microsoft; Gordon Ritter, General Partner, Emergence Capital Partners; Treb Ryan, CEO, OpSource.

An Insider’s Perspective of the M&A Process at Leading Acquirers Moderator: Kevin Iudicello, Principal SVB Alliant. Panelists: Doug Kehring, Senior Vice President of Corporate Develop-
ment, Oracle; Michael Cody, Vice President of Corporate Develop-
ment, EMC; John Staudenraus, Senior Director of Corporate Develop-
ment, Symantec.

Open Source: Money Pit or Money Machine? Moderator: Shirish Netke, President, Aztec Software. Panelists: Jason Maynard, Software Analyst, CSFB; Jorg Janke, Founder & President, Compierre; Raj Setty, Chairman, Cignex Technolo-
gies

Lead Generation - What Works Well and What Doesn’t
Anil Gupta, Principal, The Applications Marketing Group.
Customer Driven Innovation: Making it Happen with a Global Team Moderator: Malcolm Frank, CMO, Cognizant. Panelists: Bill Ihrie, CTO, Intuit; Billy Hinners, VP IT Enterprise Applications, Autodesk; Carl Theobald, SVP Research and Develop-
ment, Serena Software.
Software Offshoring as an Ecosystem Leo Brunnick, CTO, Vignette and Kris Canekeratne, CEO, Virtusa. SOFTWARE SHOWCASE Security Columbitech Courion Fortify
SOA Software Vontu

Venture Advice: Guerrilla Warfare with Your Last $30K Rick Bennett, President, TRBA.

It’s Time to Change our Thinking! Why Enterprises Need to Focus on Effective User Adoption to Realize the Value of IT
Chris Dowse, CEO, Neochange and Steve Schlabs, Director of Enterprise Accounts, Salesforce.com.
4:00 – 5:00pm
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From Bubble to Break-
through: Reshaping a Dotcom Startup into an Enterprise Software Power-
house Took Focus and Discipline
Josh Pickus, Vice President, CA.

Private Equity Panel
Moderator: Mark Stevens, Partner, Corporate and Intellectual Property Group, Fenwick & West LLP. Panelists: Terry Garnett, Garnett & Helfrich, Alex Slusky, Vector Capital; Hollie Moore, Silver Lake Partners.

Partner or Foe: Working with Systems Integrators to Win Deals Moderator: David Munn, President & CEO, ITSMA. Panelists: Jesus B. Mantas
Partner, IBM Business Consulting Services,
IBM Corporation; Ali Piyarali, Managing Partner, Software Industry Practice, Accenture; Doug Tuttle, Principal and Director of Strategic Alliances, Deloitte Consulting.
Instant Messaging and the New On-Demand Workplace Brian Curry, VP, Premium and Subscription Services, AOL and David Knight, VP, Product Manage-
ment, WebEx.
Beyond Reporting: Higher-
Value Business Intelli-
gence for ISVs, ASPs and xSPs

Moderator: Steve Lucas, Vice President, Indirect Business and Strategic Market, Business Objects. Panelists: Geni Whitehouse, VP Product Manage-
ment, Sage Software; Phill Robinson, Chief Marketing Officer, Salesforce.
com; John Callahan, Director, Large Segment Marketing, Thomson Elite.
Mobile Computing and Hosted Solutions David Nagel, former CEO, PalmSource and Frank Yu, President and COO, Augmentum SOFTWARE SHOWCASE New Media BDMetrics Blinkx ClairMail JotSpot Socialtext

How to Turn an Inno-
vation into a Billion-
Dollar Business
David Thompson, Author, Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth.

Venture Capital Panel
Moderator: Dan Dorosin, Fenwick & West LLP. Panelists: Bob Lisbonne, Matrix Partners; Tom Furlong, Granite Ventures; Steve Baloff, Advanced Technology Ventures.

On-Demand Platforms Were Not All Created Equal
Shawn Farshchi, CIO, WebEx.

Positioning Strategies for Taking Market Category Leadership Moderator Bob Wright, Principal, Marketing Arts. Panelists: Heidi Melin, CMO, Hyperion; and Van Diamandakis, CMO, WebEx.

 

 
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