Software 2006: Proceedings

Welcome Address
MR Rangaswami, Sand Hill Group

Keynote
Ray Lane, General Partner, Kleiner Perkins Caufield & Byers

Unifying the Ecosystem
Vanessa Colella, Associate Principal, McKinsey & Company

Keynote
Shai Agassi, President of the Product and Technology Group and Executive Board member, SAP AG

Keynote
Dave DeWalt, President, EMC Software Group

POST-CONFERENCE REPORTS

Keynote
Thomas Kurian, SVP Development, Middleware Platform, Oracle Corporation

Keynote
Mark Bregman, CTO, Symantec Corp.

The Platform for the People-Ready Business
Simon Witts, Corporate Vice President, Enterprise and Partner Group, Microsoft

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Leveraging New Trends in the Global Ecosystem
Moderator: Brian Turchin, President Cape Horn Strategies. Panelists: Dan’l Lewin, Corporate Vice President, Microsoft; Robert Gersten, Chief Development Officer, Hyperion Solutions; Sudhakar Muddu, CEO, Kazeon Systems; Gordon Brooks, President and CEO, Symphony Services.

Your Applications and Content: Mobilized, Globalized and Monetized in 24 Hours
Michael C. Pousti, Chairman and CEO of SMS.ac; Peter Harrison, CEO, Induslogic.

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10 Best Practices for Successful Offshore Development Centers
Sheng Liang, Vice President of Engineering, Seven.

Product Development Outsourcing: The Next Wave
Moderator: Vamsee Tirukkala, Co- Founder, Zinnov. Panelists: Puranik Ranganath, Sr. Dir., Offshore R&D Strat. and Op., Motorola; James Maury, Dir. of Eng., OpenWave; Warren Smith, VP of Eng., Mirapoint; Vijay Laxmi, Manager-
Developer Partner & Evangelism, Microsoft

Maintenance is Strategic... Now What?
Moderator: Mike Smerklo, President & CEO of Service Source. Panelists: Keith Leimbach, VP, Americas Support, BEA Systems; Glenn Weinstein, VP, Technical Support & Services, Borland; Brian Slepko, VP Maintenance Revenue & Operations, Agile Software; Alex Slusky, Managing Partner, Vector Capital.

Licensing and Pricing: The Next Segmentation Weapons
Jim Geisman, President, MarketShare Inc.

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Lead Generation - What Works Well and What Doesn’t
Anil Gupta, Principal, The Applications Marketing Group

Software Offshoring as an Ecosystem
Leo Brunnick, CTO, Vignette and Kris Canekeratne, CEO, Virtusa.

Venture Advice: Guerrilla Warfare with Your Last $30K
Rick Bennett, President, TRBA.

It’s Time to Change our Thinking! Why Enterprises Need to Focus on Effective User Adoption to Realize the Value of IT
Chris Dowse, CEO, Neochange and Steve Schlabs, Director of Enterprise Accounts, Salesforce.com.

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From Bubble to Breakthrough: Reshaping a Dotcom Startup into an Enterprise Software Powerhouse Took Focus and Discipline
Josh Pickus, Vice President, CA

Positioning Strategies for Taking Market Category Leadership
Moderator Bob Wright, Principal, Marketing Arts. Panelists: Heidi Melin, CMO, Hyperion; and Van Diamandakis, CMO, WebEx.

Mobile Computing and Hosted Solutions
David Nagel, former CEO, PalmSource and Frank Yu, President and COO, Augmentum

How to Turn an Innovation into a Billion-Dollar Business
David Thompson, Author, Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth

On-Demand Platforms Were Not All Created Equal
Shawn Farshchi, CIO, WebEx

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