Post-Conference Materials

Proceedings

Keynote Addresses

Powered by Innovation
MR Rangaswami, Sand Hill Group

Innovation for the Next Era
Ken Berryman, Principal, McKinsey & Co.

Breakout Sessions

Innovation & Globalization: Yin and Yang
Moderator: Gordon Brooks, CEO, Symphony Services Panelists: Uresh Vahalia, VP, Engineering - Network Attached Storage, EMC; Ed Spire, Senior Director of Technology, Office of the CTO, NetIQ / Attachmate; Robert Gersten, Chief Development Officer, Hyperion Solutions Corporation

Accelerating Sales Performance Through Applied Behavioral Sciences and Advanced Predictive Technologies
Dr. Alan Spizman, Stephen D'Angelo and Scott Zahn, co-founders, Spring Lake Technologies

Relationship Marketing 2.0: The Demand Creation Model to Align Marketing Strategy with Sales Execution in the On Demand World
Henry Bruce, Founder and President, Rock Annand Research

Software Appliances: An Alternative to SaaS
Billy Marshall, Founder & CEO, rPath

Getting the Most Leads for Your Marketing Dollars
Anil Gupta, Principal, The Applications Marketing Group

Driving Customer Adoption: Shifting from Product to Service Innovation to Enable Market Leadership
Chris Dowse, CEO & Founder, Neochange; Mark Cavender, Founder & Managing Director, Chasm Institute

The Science of Revenue
Johannes Hoech, Managing Partner, Milestone Group

The New Rules of Marketing and PR: Reaching Buyers Directly with Blogs, News Releases, Online Media, and Viral Marketing
David Meerman Scott, Thought-Leadership Strategist, Pragmatic Marketing

Offshore Alternatives: Vietnam
Vu Lam, VP, Offshore Operations, FCG Software Services; Dan Woodward, VP, Research and Development, BakBone; Shimon Keren, VP, Engineering, Witness Systems

Tuning Incentives to Motivate Sales and Drive Profits
Christopher W. Cabrera, Founder, President & CEO, Xactly Corporation; Jeff Williams, VP, Sales, Ironport