Attack of the Show

Software 2007 dominates the headlines, with Hasso, Ballmer and Benioff delivering both visions and barbs; plus innovation drives enthusiasm, bloggers drive news and more software news of the week.

When you trap 2,000 of the software industry's most powerful, promising, engaging and controversial executives in one convention center, you're bound to make headlines. Software 2007 did just that. Taking place on May 8 and 9, the conference attracted the largest multinationals, the smallest upstarts and a sampling of every type of member of the software ecosystem in between.

The atmosphere was optimistic and upbeat. The networking floors were crowded with CEOs, investors, vendors and press. The theme, "Powered by Innovation" kept presenters focused on the future and the host of next-generation technologies and business models which will drive the software industry forward.

SAP chairman Hasso Plattner took the stage on the first morning looking like the visiting Stanford professor he is.

Get the Best of Software 2007!

Nearly 2,000 software executives packed the Santa Clara Convention Center to participate in one of the most influential conferences of the year, Software 2007. The post-conference site is now live! Visit the site for conference reports and news coverage, and check back over the coming weeks for presenter videos, slides and more strategic insight on innovation and the future of the software industry.

SANDHILL.COM BLOG POST OF THE WEEK:

Sound Bites from Software 2007

The one-hundred-plus speakers who took the stage at Software 2007 represented industry leaders of all types. Everyone from twenty-something programming geniuses to the very founders of the industry shared their vision for the future of the software business and how innovation would play a role in its evolution.

Here is a sampling of some of the strategic, insightful and just-plain-funny quotes heard at this week's event.

"Now software is going through the fundamental transformation that the internet brought to many other industries."
- Steve Ballmer, CEO, Microsoft

"Not only can the small companies innovate. The large companies can innovate as well."
- Hasso Plattner, Chairman and Chief Software Advisor, SAP

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