The benefits of visualization to anyone that develops software are significant.

• Business people can fully experience the product and make changes early in the process, saving significant time and downstream costs.
• Developers can catch design and functional errors before an application goes into production.
• The process can speed through multiple rounds of functional visual edits to quickly reach decisions on business needs and customer experience.
• Managers can increase final adoption of system with upfront agreements of the application's process flow, experience and visual look and feel.
• User experience professionals can rapidly iterate proposed designs directly in front of customers, dramatically improving customer experience.
• Software sales teams can demo potential products to customers to get feedback before actually developing the application.
• The professional service teams can test a potential product for possible needed changes to speed implementation and integration.
• Sharing visualizations with global sourcing partners is not only easier but cheaper. Visualizations eliminate confusion with global development teams because everyone is speaking the same language.
• Resellers can sell a solution by showing a visualization of what a specific application could do when integrated into the customer's environment.

Visualization is now being used successfully by hundreds of companies on thousands of projects that range from new custom development, Web portals, SAP customizations and even mobile applications in order to improve functionality, cost effectiveness and timeliness of the software development process. Our vision is that by 2020, all business software will be visualized before its built, just the same way that every car, airplane and semiconductor are visualized today.


Emmet B. Keeffe III is CEO and co-founder of iRise.

Pages: 1 2 3